Archive for April, 2013

Retain page rank after website redesign

Most of the time we are redesigning a website because it isn’t ranking in Google.  However if you are ranking with Google, it doesn’t mean you are stuck with your website design forever. The answer to moving sites, whether the site is redesigned, or the site is moving entire domains, is to setup 301 redirects. 301 redirects are the approved and preferred model that Google uses to permanently associate the old page with the new page.  They are server side pointers that redirect the incoming page requests to the new source and Google listens to them. 301 is a permanent redirection,…

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One Lap of America Promotions 2013

One of our favorite projects every year is when we run the publicity campaign for the Rochester area race team on One Lap of America. This year the team is racing to benefit the Wounded Warrior Project and we wanted to raise the bar a little on their online presence.   There were some challenges in the past loading the website quickly and there was a need to add some promotions leading up to the event. Earlier in March we gave the website an overhaul. We changed them over from their shared hosting service onto our services with Amazon Web Services….

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