Archive for 2014

Elevator Pitch

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition. – source wikipedia You are supposed to perfect your elevator speech to cover a few minutes of a random encounter in an elevator.  While the opening to our Elevator Speech is a little short, in 30 seconds it not only gains awareness of what we do, but puts it into a scope that everybody seems to relate to. Elevator Speech Intro for Driftpoint Media Friend: What does Driftpoint Media do?…

Top

Social Media Image Sizing Guide [INFOGRAPHIC]

Maintaining a social media presence can be overwhelming, especially when every outlet has a different layout, a different audience and different image dimensions. To make every post as impactful as possible, it’s important that the adorable kitten you posted to Facebook doesn’t have his head cut off in the thumbnail or that the special offer you’re tweeting to customers doesn’t have the Special Offer text cropped out. Make the most of all your social media platforms by posting correctly sized images to your LinkedIn header, your Google + profile and your Pinterest feed. When customers land on your YouTube profile, make sure they see everything you…

Top

Are the Yellow Pages Dead?

It is our favorite question to ask people trying to understand what we do here at Driftpoint Media. “When was the last time you opened the Yellow Pages?” In our experience most people touch their Yellow Pages once a year to recycle them when the new book arrives. Many people have abandoned their home phone and do not get any Yellow Pages. Every once in a while I find somebody who has looked at one, just to see if their own company was listed properly. Is there ANY value to being listed in the Yellow Pages? Sure.  It is a powerful…

Top

Barbells for Boobs 2014 Rochester Sponsor

We are proud to announce that we are once again sponsoring the Barbells for Boobs Pink Bra Tour as it returns to Rochester.  Last year we helped the event come together and raise $46k in funding to help fund early detection mammogram services for breast cancer.   This year we are working with Crossfit Webster and Flower City Crossfit as the event return October 12th. Last year we dressed Stephen up in a pink tutu and took some rather iconic photos to help promote the event. You can donate directly through the Barbells for Boobs fundraising site, setup for Stephen, or…

Top

60 seconds on the Internet

So much happens online every second of every day, that it can be hard to visualize.  Just to give you a glimpse of how much happens online take a quick visit to Internet Live Stats. It’s one of our favorite sites for remembering that life moves pretty fast online. Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. – Ferris Buehler

Top

ScheduGram Automation for Instagram?

When we work with scheduling social media content, there is a certain amount that we can automate. Especially when you build you own content, you can prep it all and put it into queues that some rather nice software platforms will automate the posting for you.  It is a huge advantage for companies as they can moderate the time of postings, without having a physical person on payroll clicking the posting at that time.  It is a larger advantage for us, we as manage multiple accounts for others. Automation has never been an option with Instagram, until recently.  Instagram, which…

Top

31 Heroes WOD 2014

On 6 August 2011, a CH-47 Chinook military helicopter, was shot down while transporting a quick reaction force sent to reinforce an engaged unit of Army Rangers in Afghanistan. The crash killed all 38 people on board. 25 American special operations personnel, five United States Army National Guard and Army Reserve crewmen, seven Afghan commandos, and one Afghan interpreter—as well as a U.S. military working dog. It was the worst loss of U.S. Military life in a single incident in the Afghanistan campaign to date. The world of Crossfit comes together annually to honor the victims of this crash and…

Top

Disconnect to Reconnect 2014

Embedded in our company culture is the concept of mandatory escapes from work. It has been a busy year at Driftpoint Media. When things are at the peak of getting busier it is a good time to pause, step back and come back at where things are going with a clear head.  At least it sounds a lot nicer to say it like that while sitting along side a lake instead of behind a computer screen. Driftpoint Media disconnected last week to spend some time in our favorite region of this country, the Adirondacks.  It was the perfect change to put some clarity on…

Top

pancakes

We do not actually make pancakes.  You have found an easter egg to one of our test accounts setup to try features out online, before we bring them to the rest of the planet.   It is fair to say that it is safer to burn a few pancakes to get to the perfect recipe.

Top

Murph Challenge 2014

We are proud and excited to be an Official Host for the MURPH Challenge for 2014. We have close ties to the Murphy family which makes this a special event for us and we continue to help the Lt. Michael P. Murphy Memorial Scholarship Foundation whenever we can. With friends and family traveling far from out of town to join us, we are running the MURPH Challenge from our home in Penfield on Sunday, followed by a BBQ gathering for everybody involved. We will be transforming the barn into a “box of MURPH” this week and prepping the site for new…

Top
1 2 Page 1 of 2

Contact us + 1 585 5984881