All posts by Stephen Burke

Spelling errors in an autocorrect world

Spelling bee champions have it easy. They just need to spell one word right and they are deemed correct. They can even ask somebody else to use their word in a sentence and know absolutely nothing about grammar or punctuation themselves. When it comes to posting content online, spelling and grammar is important, but it is not the end of the world to spell something wrong. It’s almost expected now that we live in an autocorrect world where an app decides if we really meant something else. The good thing about bad spelling When you see something mis-spelled on a…

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Comparison on Content Quality

This is a science driven comparison between our very own content that we produce and everybody else’s work.  As you can clearly see by this scientific chart, driftpoint media does produce superior advertising and media content. THE TRUTH Our friend Tom, at Tango Charlie Apparel posted up a similar comparison chart for his products. This totally turned into a “Well if Tom can do it, I can do it” project shortly after that.

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Do Something

Last year I heard the best quote come out of a friend.  There was a group of us were filling up concrete anchors for a water ski course and the oldest guy in the group is moving faster than everybody else to get them done. His push to finish the work was such a sight that the rest of us paused for a second to watch him hustling. He of course notices our lack of movement, spins around completely and says “Do something, even if it’s wrong” While his inspirational statement came from a long lost trait called “work ethic”,…

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Waterski great Andy Mapple dead at 52

This past weekend, the waterski community lost a legend.  At the age of 52, Andy Mapple, the most renowned waterskier of all time, passed away.   To summarize the career Andy Mapple had, would be to summarize his life.   Every sport has a legend, and Andy Mapple achieved that level, many times over. Career Highlights 11 time World Record Holder 6 World Championships 3 Senior World titles 14 U.S. Masters titles 14 Moomba Masters titles 12 time Pro Tour Champion 15 US Open Slalom titles 3 time World Cup Champion His love and passion of the sport went far beyond…

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MURPH Challenge 2015

We are hosting the MURPH Challenge in 2015 If you came last year you are already invited. There are no time caps. You get the same respect at 90 minutes as you do at 45 minutes. Your OFFICIAL shirt or proof of purchase gets you in. We are working on a new prize, since Paul drank the one MURPH ale we had after his win. People have already asked if they could join us. Yes. If there is no place for you to MURPH and honor Michael, we will make one. I may need some help to bring it all…

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Elevator Pitch

An elevator pitch, elevator speech, or elevator statement is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition. – source wikipedia You are supposed to perfect your elevator speech to cover a few minutes of a random encounter in an elevator.  While the opening to our Elevator Speech is a little short, in 30 seconds it not only gains awareness of what we do, but puts it into a scope that everybody seems to relate to. Elevator Speech Intro for Driftpoint Media Friend: What does Driftpoint Media do?…

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Are the Yellow Pages Dead?

It is our favorite question to ask people trying to understand what we do here at Driftpoint Media. “When was the last time you opened the Yellow Pages?” In our experience most people touch their Yellow Pages once a year to recycle them when the new book arrives. Many people have abandoned their home phone and do not get any Yellow Pages. Every once in a while I find somebody who has looked at one, just to see if their own company was listed properly. Is there ANY value to being listed in the Yellow Pages? Sure.  It is a powerful…

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Barbells for Boobs 2014 Rochester Sponsor

We are proud to announce that we are once again sponsoring the Barbells for Boobs Pink Bra Tour as it returns to Rochester.  Last year we helped the event come together and raise $46k in funding to help fund early detection mammogram services for breast cancer.   This year we are working with Crossfit Webster and Flower City Crossfit as the event return October 12th. Last year we dressed Stephen up in a pink tutu and took some rather iconic photos to help promote the event. You can donate directly through the Barbells for Boobs fundraising site, setup for Stephen, or…

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60 seconds on the Internet

So much happens online every second of every day, that it can be hard to visualize.  Just to give you a glimpse of how much happens online take a quick visit to Internet Live Stats. It’s one of our favorite sites for remembering that life moves pretty fast online. Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it. – Ferris Buehler

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ScheduGram Automation for Instagram?

When we work with scheduling social media content, there is a certain amount that we can automate. Especially when you build you own content, you can prep it all and put it into queues that some rather nice software platforms will automate the posting for you.  It is a huge advantage for companies as they can moderate the time of postings, without having a physical person on payroll clicking the posting at that time.  It is a larger advantage for us, we as manage multiple accounts for others. Automation has never been an option with Instagram, until recently.  Instagram, which…

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