The digital marketing world felt a great disturbance in the Force this week, as if millions of voices suddenly cried out in terror and were suddenly silenced. Google has been moving towards increasing encrypted searches as a direction, but this week marked a milestone as they made all search queries encrypted. There are plenty of…
You can now embed Google+ into posts and websites, including WordPress. It is really easy to add to your WordPress site as there are really only two steps here. The key being that you need to add the javascript to your header, so that when you put the embed code in your post, it knows…
So you started a Facebook Page, started posting up stuff about your product, and nobody seems to care. It happens, more than you think. None of us wake up in the morning, jump on Facebook hoping to see what advertisements are going to pop up all over the News Feed. If you only offer content…
This is a bit of strange post, but I needed a way to share some photos to this group. I was attending a private party this weekend in the Adirondack’s, doing what I always do, which is taking tons of photos. It is not official driftpoint duty, but these guys wanted to get the…
How did Driftpoint Media come to be? In 2009 I went on a race across the country called One Lap of America. It was a once in a lifetime experience which of course I have repeated every year for the past 5 years. That first year on One Lap we worked really hard to get…
Natural disasters seem to have more of an impact on all of us these days, as we are closer to everybody involved because of social media. We are more connected than you think. Take a look at this InfoGraphic coming out of University of San Francisco Online Master of Public Administration. Not only are we…
This month, we had a great project putting together a training program on digital marketing for the Collaborative of the Finger Lakes. The Collaborative is an association of not-for-profit human service agencies which help people with developmental disabilities and their families. The group represents agencies in the counties surrounding the Finger Lakes region of upstate NY. The…
Most of the time we are redesigning a website because it isn’t ranking in Google. However if you are ranking with Google, it doesn’t mean you are stuck with your website design forever. [button url=”http://support.google.com/webmasters/bin/answer.py?hl=en&answer=83105″ style=”button” size=”small” type=”” target=”_self”]Moving Site in Google[/button] The answer to moving sites, whether the site is redesigned, or the site…
One of our favorite projects every year is when we run the publicity campaign for the Rochester area race team on One Lap of America. This year the team is racing to benefit the Wounded Warrior Project and we wanted to raise the bar a little on their online presence. There were some challenges in…
Something happened today that normally we wouldn’t be proud to advertise. One of our hosted sites slowed to a crawl. To make matters worse, the site was loading so slow that the customer called and asked if there was something happening. Yeah, I know, not the greatest PR angle to start a story with. The…